How To Know If The Seo Service Company Is In The Right Job?

How To Know If The Seo Service Company Is In The Right Job?

How To Know If The Seo Service Company Is In The Right Job? : SEO services are mandated for any business that is looking promotes their products or services online to grab a good market share. With increasing incidence of online shopping trends across the globe, there are many companies that are making their presence online. SEO companies provide all the services that are needed for the online survival of the business.  All you need to do is search for the top 10 SEO company in Toronto and look out at the services offered by them before making a choice.

What are the services offered by SEO company?

Before you even initiate your search to know the right SEO company to address your online marketing efforts, you should gain knowledge of different SEO services offered by the company to make an informed choice.

SEO audit

If you already own a website, the services of the SEO company starts with SEO audit.  It is done to identify opportunities and benefits on your website.  They check for the technical details like website infrastructure, on-page and off page elements to determine the success of online marketing strategies. 

Derive SEO strategy

No business needs are unique, an audit of the site is followed by deriving customized SEO strategy based on the factors like the scope of the project, traffic generated to the website, industry of the business and much more.

Keyword research 

The process of the keyword research starts with the help of the Google analytics, surveying customers, suppliers, customers and other stakeholders.  The consultants also use social media accounts and keyword tools to filter the right keywords.

Content writing

Content writing is another notable service provided by the SEO companies to help your business surge the search engine rankings. It is a part of the drafting SEO optimized content to make it the search engine friendly and make easy for the search engines to crawl the website for targeted keywords. This marketing strategy will boost your search engine rankings and increase your search engine rankings as well.

Link building

Link building which is called as off page optimization is another service provided by the SEO consultants.  Few companies have in-house link building departments while few outsource the service. They make sure your website earns backlinks from the reputable sites so that you have a high weight in the search engine rankings.

How do you know if SEO company is performing right?

Most of the SEO companies provide monthly reports to the client to give transparency about the efforts invested in the search engine rankings. However, there are some factors you can check to know if your company is performing right.

Better rankings for small keywords

It is good if your website gains higher ranking for the good number of keywords but, it is a long-term strategy and takes a good time to achieve. You should check if the website is getting good ranking for the minor keywords. Compare the number of hits that the keyword is getting before and after implementation of SEO strategies.

Traffic from the search engines

Traffic from the search engines is another good indicator to know if SEO services are performing right. Though Google remains the top search engine, traffic from the other search engines makes a vital count to measure the effectiveness of the SEO services. You can check to server logs and referral fields to know where the traffic is being generated from.

Improved rankings 

The best way to know if your SEO services are performing well is improved rankings. As the SEO services lengthen, your website should experience a visible rise in the search engine rankings.  You can check the website ranking s through different ranking services like ranking services like Alexa and DA.

Better Visibility on Social Media

Social media channels establish your brand value in the market and are indicators of your popularity in the market. If your business gains a number of followers on the different social media channels like Facebook Twitter and Youtube channels, it is an indicator that social media promotion offered by SEO Service Company is performing well.